A CONSULT presented the B-RURAL to the Minister of Agriculture and Fisheries, the January 16, at Campus XXI. At the working meeting with José Manuel Fernandes The results achieved were shared and the future of the initiative was discussed, with particular emphasis on the need for more cohesive and positive communication from the agricultural and forestry sector.
The meeting demonstrated the shared vision among the CONSULT and Ministry of Agriculture and Fisheries about the need to bring society closer to the sector. B-RURAL It is presented as a strategic initiative to combat the growing alienation towards agriculture and forestry, promoting a coherent, positive narrative based on scientific evidence.
Bringing the sector together and bringing it closer to society
O B-RURAL Its mission is to strengthen the sector’s communication by bringing together the main sectoral associations in the construction of a strategic and aligned discourse. The initiative highlights the role of agriculture and forestry in the economic, social and environmental pillars and seeks greater recognition of their importance, contributing to a more informed perception by society.
Through the dissemination of scientific information and concrete data, the B-RURAL It seeks to raise public awareness and make the sector more attractive to new generations, encouraging the involvement of new talent.
What follows
During the presentation, the main results achieved were highlighted and strategies for the future were discussed, focusing on the consolidation of partnerships and the strengthening of communication actions. Ministry of Agriculture and Fisheries recognizes the relevance of an initiative of this nature and the CONSULT, through the B-RURAL, It is developing new communication approaches to reach a broad audience and to enhance the impact of the initiative.