A AGRI.DOAR born in 2018 with a simple idea: to replace traditional Christmas gifts with a solidarity gesture capable of generating real impact. Since then, the initiative has grown consistently and has become a movement that unites the agricultural, food and forestry sector around a common goal.
Over the course of seven editions, more than 200 partners have joined the cause, raising over 150,000 euros, supporting 21 institutions and reaching over 25,000 people. This journey shows that solidarity is part of the sector's identity and that, when there is a collective will, the results are visible.
How the campaign works
Every year, the campaign follows a transparent and participatory process. The rules are updated, applications are opened for social solidarity institutions, and partners express their interest in joining the current edition.
Based on the criteria defined in the regulations, the CONSULT selects four finalist institutions, ensuring diversity, social impact and alignment with the initiative's values. The choice of the winning institution is then made by the public, through an open vote widely promoted on the partners' social media channels.
The 2025 edition
The edition of 2025 reaffirmed this commitment, with the participation of 54 partners and a donation of €32,500, delivered to the Luiza Andaluz Foundation, a centenarian institution that works with vulnerable children and young people.
The amount will be applied to two structural projects. The first is the creation of the Pátio da Fundação, a renovated space in the Convento das Capuchas, featuring an educational vegetable garden, orchard, and recreational area. The second is the requalification of the Casa da Cerca, which will operate as an autonomy house, providing better conditions and greater energy efficiency for young people who are building their future.
A campaign that represents the sector
A AGRI.DOAR It is today more than just a Christmas campaign. It is a demonstration of the values of the Portuguese agricultural, food and forestry sectors: proximity, mutual aid and social responsibility. Everyone who takes part assumes, in a simple and consistent way, that they can make a difference.
The edition of 2025 confirms this intention and makes clear the ambition to continue supporting institutions that work daily to improve the lives of those who need it most. With this spirit, the CONSULT renew the invitation to everyone to continue cultivating dreams and sow smiles in the next editions.
More information at www.agridoar.com.