{"id":16401,"date":"2026-03-01T09:00:00","date_gmt":"2026-03-01T09:00:00","guid":{"rendered":"https:\/\/consulai.com\/noticias\/plano-comunicacao-b-rural-entra-numa\/"},"modified":"2026-09-15T14:07:34","modified_gmt":"2026-09-15T13:07:34","slug":"plano-comunicacao-b-rural-entra-numa","status":"publish","type":"noticias","link":"https:\/\/consulai.com\/en\/noticias\/plano-comunicacao-b-rural-entra-numa\/","title":{"rendered":"B-RURAL enters a new phase to bring producers and consumers closer together"},"content":{"rendered":"

O B-RURAL<\/a> stop limiting yourself to showing that agriculture and forestry have evolved. Now, it is time to engage in order to bring people closer, and everyone can be part of it.<\/p>\n

From 2023<\/strong>, the initiative, funded by CONSULT<\/a> and co-financed by the European Commission<\/strong>, has a goal: to bring society closer to agriculture and the forest and to make their evolution visible. In an increasingly urban country, the distance between those who produce and those who consume is growing, often distorted by intermediaries. The B-RURAL<\/strong> arises to reduce this distance, connecting people and experiences.<\/p>\n

Start by Getting Attention<\/strong><\/p>\n

In the first phase, the focus was on putting the issue on the public agenda.<\/p>\n

To do this, the B-<\/strong>RURAL<\/strong> launched a striking claim: \u201cAgriculture and Forestry Have Evolved, Only You Haven't Noticed.\u201d The message featured in outdoor advertising campaigns, videocasts, a press trip with journalists and various actions that brought the theme into the public space. The project has the institutional support of agricultural and forestry producer associations: ALPORC<\/strong>, ANPOC<\/strong>, ANPROMIS<\/strong>, ANSEME<\/strong>, APOSTLE<\/strong>, BIOND<\/strong>, Cap<\/strong>, CONFAGRI<\/strong>, CROP LIFE PORTUGAL<\/strong>, FNOP<\/strong>, PORTUGAL FRESH<\/strong> e PORTUGAL NUTS<\/strong>, partners who recognise the importance of bringing society closer to production.<\/p>\n

Communicating to Engage<\/strong><\/p>\n

Two years later, the team realised that grabbing attention is only the first step. You need to engage to create a real connection. In 2025<\/strong>, o B-<\/strong>RURAL<\/strong> it has become a hub connecting agriculture, where producers, consumers and different voices can dialogue and share experiences. This new phase is organised into four lines of action:<\/p>\n