{"id":16371,"date":"2025-07-23T09:00:00","date_gmt":"2025-07-23T08:00:00","guid":{"rendered":"https:\/\/consulai.com\/noticias\/b-rural-manual-uma-voz-comunicar-agricultura-floresta\/"},"modified":"2026-09-15T09:58:28","modified_gmt":"2026-09-15T08:58:28","slug":"b-rural-manual-uma-voz-comunicar-agricultura-floresta","status":"publish","type":"noticia","link":"https:\/\/consulai.com\/es\/noticias\/b-rural-manual-uma-voz-comunicar-agricultura-floresta\/","title":{"rendered":"El B-RURAL de CONSULAI lanz\u00f3 un manual para comunicar mejor la agricultura y el bosque"},"content":{"rendered":"<p>O <a href=\"https:\/\/www.b-rural.com\/\">B-RURAL<\/a>, iniciativa promovida pela <a href=\"https:\/\/consulai.com\/es\/quem-somos\/\">CONSULAI<\/a>, lan\u00e7ou o manual Uma Voz Para Comunicar a Agricultura e a Floresta. O documento \u00e9 da autoria de <strong>Cristina Nobre Soares<\/strong> e foi desenvolvido com o apoio de v\u00e1rias associa\u00e7\u00f5es setoriais.<\/p>\n<p>O manual re\u00fane orienta\u00e7\u00f5es pr\u00e1ticas e estrat\u00e9gicas para comunicar com mais clareza, prop\u00f3sito e impacto, das escolhas de linguagem \u00e0s sugest\u00f5es visuais. Destina-se a quem trabalha ou comunica no setor e quer tornar os temas da agricultura e da floresta mais vis\u00edveis e compreendidos.<\/p>\n<p><strong>Porque foi feito<\/strong><\/p>\n<p>A agricultura e a floresta t\u00eam pouca express\u00e3o medi\u00e1tica e social em Portugal. Num momento assim, comunicar de forma clara, acess\u00edvel e mobilizadora torna-se determinante. O manual nasce da vontade de ajudar quem trabalha no setor a refor\u00e7ar a liga\u00e7\u00e3o com a sociedade, a imprensa, os decisores pol\u00edticos e os p\u00fablicos urbanos.<\/p>\n<p><strong>Uma ferramenta de trabalho<\/strong><\/p>\n<p>Mais do que um documento de leitura, o manual funciona como ferramenta de apoio a quem constr\u00f3i o plano de comunica\u00e7\u00e3o de uma associa\u00e7\u00e3o, de uma empresa ou de um projeto do setor. Est\u00e1 organizado em tr\u00eas partes, que podem ser consultadas de forma independente.<\/p>\n<p>O manual integra a iniciativa <strong>B-RURAL<\/strong>, que agrega as principais associa\u00e7\u00f5es setoriais na constru\u00e7\u00e3o de um discurso estrat\u00e9gico e alinhado sobre a agricultura e a floresta e que a <strong>CONSULAI<\/strong> promove desde <strong>2023<\/strong>.<\/p>\n<p><strong>O que o manual cobre<\/strong><\/p>\n<p>O documento parte das dificuldades concretas de quem comunica o setor: explicar temas t\u00e9cnicos a p\u00fablicos n\u00e3o especializados, responder a not\u00edcias que simplificam a atividade agr\u00edcola e florestal, e encontrar linguagem e imagens que aproximem em vez de afastar. A partir da\u00ed, prop\u00f5e crit\u00e9rios de escolha de palavras, formas de estruturar uma mensagem e sugest\u00f5es visuais aplic\u00e1veis a materiais pr\u00f3prios.<\/p>\n<p>N\u00e3o substitui um plano de comunica\u00e7\u00e3o nem a assessoria especializada, mas d\u00e1 a quem trabalha no setor uma base comum, o que \u00e9 precisamente o objetivo do <strong>B-RURAL<\/strong>, falar com uma s\u00f3 voz.<\/p>\n<p>Consulte as tr\u00eas partes do manual nos canais do <strong>B-RURAL<\/strong> y da <strong>CONSULAI<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>B-RURAL, iniciativa promovida por CONSULAI, ha lanzado el manual Una Voz Para Comunicar la Agricultura y el Bosque.<\/p>","protected":false},"featured_media":15472,"template":"","meta":{"_acf_changed":false},"class_list":["post-16371","noticia","type-noticia","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O B-RURAL da CONSULAI lan\u00e7ou um manual para comunicar melhor a agricultura e a floresta - 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