BEST FARMER, with the aim of increasing the supply of Aberdeen Angus calves, has developed a loyalty programme – the FeedUS Programme – targeted at national producers of Aberdeen Angus calves. The programme aims to increase the loyalty of current producers and encourage new producers to take up the breeding of Aberdeen Angus calves, with the intention of increasing the supply of calves of this breed on the market and satisfying the growing consumer demand for this type of meat.
Portfolio > Loyalty Programme
Loyalty Programme
Customer:
A BEST FARMER
Our Team
Pedro Santos
Project Coordinator
psantos@consulai.com
Ricardo Zanatti
Senior Consultant
rzanatti@consulai.com
Inês Rodrigues
Junior Consultant
irodrigues@consulai.com
Increase producers' loyalty to the company. Increase the adhesion of new producers to the rearing of Angus calves, with a view to increasing the supply of calves of this breed on the market and satisfying consumers' growing demand for this type of meat. Promote the genetic improvement of herds and general improvement in farm management, considering best practices in agricultural management, efficiency, innovation and sustainability. Create a benchmark for evaluating producers' farms, as well as monitoring performance indicators. Improve the relationship with farmers.
Strategic business planning Implementation and development of sustainability metrics